Yes, you are right. In this article, we look at what the internet didn’t tell you about digital marketing but first what rings in your mind when you hear the word Digital Marketing?
Is digital marketing more of digital or marketing?
In this article, I am going to make you understand the ins and outs of digital marketing.
We look at the following aspects of digital marketing:
Definition of digital marketing
Digital Marketing vs Traditional Marketing
The different categories of digital marketing.
Why is digital marketing important
Which channel of digital marketing is the best and why?
Digital marketing is the advertisement of products and services delivered through digital channels. Channels such as Social media, Websites, Search engines and mobile applications.
Digital marketing is more of marketing than digital because the digital channels always come and goes but the marketing remained for years and it’s going to remain.
Digital marketing is categorized into 6 major aspects which everyone aspiring to be a digital marketer should know.
These categories are:
Social Media Marketing
Let’s first look at the difference between traditional and digital marketing.
Digital Marketing VS Traditional Marketing
Digital Marketing is marketing through digital channels and platforms while traditional Marketing is Marketing through Prints, Magazines and Billboards.
Sometimes the traditional marketing might be effective for a certain business but not as effective as digital marketing. Here is why:
With digital marketing, you can target the right audience compared to traditional marketing.
Digital marketing is cost-effective. imagine with $5 you are able to reach 1000+audience which are relevant to your business but with traditional marketing you have to pay more.
Digital Marketing is easily measurable. You can measure how many people you have reached with your campaigns.
But wait, if traditional marketing is dead, how can physical businesses reach their targeted customers. There is what we call digital offline marketing.
What is digital offline marketing?
Is a form of digital marketing that is entirely offline but enhanced with electronic devices. For now, let’s leave this for another day and have a look at the different categories of Online Marketing.
Lets again review the categories of digital marketing:
Search Engine Optimization is the process of optimizing your website to rank higher in the first search engine result pages(SERP). Therefore increasing the amount of organic traffic your website receives. It is categorized into three main parts:
On-page Seo: This type of SEO focuses on content that is present on that page. It involves keyword research so that you rank higher on the SERP.
Off-page Seo: This involves all the activities that are taking place off the page which affect the ranking of your website. This includes backlinks.
Technical Seo: It involves the backend of your website like the website load speed which is a factor for ranking in Google SERP.
This is marketing through content. Not any content but high-quality content for your target audience to consume and know more about your brand. It is one of the best marketing channels to gain a lot of exposure and beat the competition.
If it is done properly can give you a tremendous result, the picture below shows the content blueprint to be used as it’s the centre for all other marketing channels.
Content marketing comes in the form of:
E-Books and white paper
Paid ads are a catalyst to your content and you can scale it to the greatest and get more results. Paid ads, you can achieve faster campaign results if the marketing is done effectively and strategically.
There are two main paid ads:
Email Marketing is a way in which businesses communicate with their audience. They follow up with the right content and discussions. They promote and market their services to their email list too.
5.Social Media Marketing
This is marketing through social media channels. The brands and businesses attract and interact with their audiences and also get feedback from them. Every brand should have a strong social media presence and take advantage as this is the social media era.
Different social media channels include:
This is the process of acquiring leads from the internet either by using paid ads or free lead generation tactics. It is a very important aspect of digital marketing for B2B and B2C businesses as well.
Without Leads, businesses won’t be having customers. Leads are the blood of the business.
The question comes now why is digital marketing important and why should one consider it.
It is In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research.
Regardless of what you sell, an online presence is very important. It is a digital asset that you own.
How many times have you searched online for the review of a product that you wanted to buy? Countless, right?
That is a clear sign that an online presence is important for small and large businesses.
Even small businesses can outshine large businesses if they do their marketing strategy right. This is an open arena for anyone doing business.
So what type of digital marketing should businesses focus on?
The answer to this answer depends on your target audience. But everything revolves around content. Content is the king and its long term.
It may feel slow at the initial times but once your audience consumes your high-quality content for sure you gonna position yourself in the market and have a long term effect.
Then how do you dominate your market?
It is by selecting your profitable niche.
In order to leverage your expertise, you need to select a particular niche.No one knows all about digital marketing but you need to be a T-Shaped marketer.
You need to know all about Digital marketing but narrow it down to one particular category and come a master in that. For example, you can be an SEO specialist or Facebook Ads, Specialist.
There comes the question of how to select a niche, let me give you an idea. You can combine your passion and talent with marketing.
Create consistent content that is ever-green in your niche and that will make you stand out from the crowd.
How can you squeeze money from the pockets of your subscribers or lead?
There is only one simple formula to this which is using the CATT Marketing funnel.
CATT Marketing Funnel
CATT stands for:
Create quality content for your audience.
Get their attention using social media and paid ads that we discussed above.
Build trust with them by usually engaging them with emails and giving Free value.
After building trust it will be easy for you to transact with them and selling them your services and products won’t be a barrier.
Maye your niche may become saturated at one point therefore you can invest your profits in other niches and give them a try as well.
Now that you have selected your niche then it will be easier for you to build your personal brand. Next, let’s have a look at personal branding.
In this section, we will discuss how you can build Mass Trust with your Personal Branding.
what is personal branding? what does involve?
Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.
The process of personal branding involves finding your uniqueness, building a reputation for the things you want to be known for, and then allowing yourself to be known for them. Ultimately, the goal is to create something that conveys a message and that can be monetized
With Personal Branding you will gain more popularity in your niche as you will be known best in a particular category or sub-category.
Personal Branding will help you scale your company and business as you are already established and have the trust of people. It will take you to a point where you will have a mass trust in your category and sub-category.
But how can you achieve Mass Trust?
It comes down to 6 crucial steps for you to earn mass trust. These are:
1.Learn-Learning never stops every day we are learning new things. Especially an industry like Digital Marketing.
2. Work-Put into action whatever you learnt to implement it. Only with implementation, you will master it.
3. Blogging-Blog about your new learning and expertise so that you share your knowledge with others.
4. Consult-Provide consultation to others about your expertise because now you have work experience in your field and you will be able to provide consultation.
5. Mentor-Mentoring is another way you can monetize your personal brand. Through mentoring, you will be able to train many others to learn what you know.
6. Start-up-Through your personal brand, you can launch your own start-up which you can scale it easily.
Therefore I hope that you gained some idea about digital marketing and its different channels. Now is the time to learn and implement the power of digital marketing if you were sitting on the fences.
I hope you will use any of the tactics for your business.
Let me know your biggest takeaway in the comments.